Archive for June, 2013

Bye Bye to BCM 310

At the first week of this semester, Miss Rohayu told us that one of our assignments is to do a blog post every week. The first thing that came to my mind was ‘AGAIN’?! It is because in my last semester we also need to do blog post as one of our assignment. Well, I thought I need to blog at the same topic with my last semester but actually it’s not. Although there are some similar topics but majority of the topics is quite new to me such as pinkwashing, University digital age, e-waste and a lot more. All these new topics motivate me to do research and blog about it.

The topics that are still in my mind were e-waste, which is the last topic that I blogged. It is a sad news to see people just throw away all the electric and electronic substance to countries that are still developing. This is the part where I couldn’t accept because previous I have never think of anything about e-waste. However, this assignment has gained my knowledge on what is happening all around the world. The second topic that I still remember was the pinkwashing. At first, I really thought pinkwashing is something about washing machine that is pink in color. I know it sound stupid but after I’ve blogged about only I realize that it really happened in everywhere. Now, think back to those pinkwashing campaigns that you know, have you ever realize that the purpose of the organization are actually trying to earn profit rather than doing to right thing? I didn’t know that they can be so cruel because they only focus on money than helping others.

The third topic that I’m still remembered was White Bread media. After I’ve learned about this topic, I didn’t know that it actually happened in all around the countries. Sometimes, the portrayal of the media will lead a person to be racist, discrimination or stereotype. It is because some people might think that the content from the media is correct. But not all are correct. Some might mislead the audience to behave in negative way. Well, I do stereotype on people but I will try my best not to stereotype on people anymore because this is really a bad attitude!

At the end of this post, I would like to thanks Miss Rohayu because she was the funniest and friendly lecturer. I thought this subject will be a boring subject but Miss Rohayu have make it become a fun subject. I also would like to thanks to my classmate who guide me on my assignment. Lastly, I would like to wish all my classmate good luck in their final exam. As for my friends who are in the last semester, good luck in finding your job and your future! Keep in touch and BYE BYE~!



E-waste: The Hidden Cost

E-Waste1 (1)

I’m sure everyone knows what is the meaning of ‘waste’ but what about E-waste? E represent electrical or electronic. ‘E-waste comprises of old electronic and electrical appliances ranging from personal computers to various household appliances such as TV’s, refrigerators, cell phones, switches, wire, batteries and fluorescent lamps’(e-Waste management n.d.). Have you ever think of what happen to your old phones or computers after you throw it away? It usually being dumped in emerging economies countries such as Latin America, Africa, Eastern Europe, Asia and China.

According to E-waste Fact Sheet (2009), there are 37 million computers in Australia that were already in landfill and ready to be burned. When all the electronics and electrics are being burned, it will produce a lot of toxic and poison gas that will pollute the environment and will lead to humans’ health problems. For example, batteries contain substances such as mercury, cadmium and lithium. Mercury will cause a person in inhalation or skin absorption damage brain and nervous system. Cadmium will harm the kidney and bones while lithium will causes nose and throat irritation. Can you imagine how suffering that the people need working under this environment? From the video that Miss Rohayu showed us in the class regarding the e-waste in Africa, most of the people are suffering from headache due to the smoke that come out from the e-waste.


We need to do something to save the human’s life as well as our earth! Although we couldn’t stop e-waste, but we can encourage people to avoid buying something that will lead to e-waste. You should ask the manufacturer about reuse and recycling options when you decided to buy a new product. You should also avoid disposable products and only buy products that are durable, repairable and have good warranty. With that, you can use the product for longer time without keep buying a new one. It can help to decrease the number of e-waste as well. Besides that, you also can recycle the product instead of throw it away. Take batteries as an example. In a lot of supermarkets there are boxes for recycle old batteries. You can collect all your old batteries and put it in the box for recycle. For me, I think this is a very good idea for recycle batteries because it not only will reduce e-waste, it might help to train a person to have the habit of recycle.

Other than that, we also should teach the young generation about e-waste and the harm to our health. We can actually set few boxes in school to let the students to throw any electric or electronics product in the box. In that way, it can help them to learn about recycle and start practicing when they are young. In my opinion, the government from each country should think of the solution of e-waste dumped by their citizen. It is ridiculous to dump the e-waste in countries that are still developing. There are still human in those countries. Since those first world countries have a lot of intelligent people, why don’t they come out with some good solution on how to handle the e-waste?


E-waste fact sheet 2009, Clean Up Australia, accessed 6/6/2013, from—e-waste-factsheet-final.pdf

Maxwell, R & Miller, T 2012, ‘Introduction’ in Greening the Media Oxford University Press pp 1-20

e-Waste management n.d., Saahas, accessed 6/6/2013, from

Lundgren, K 2012, ‘The global impact of e-waste: addressing the challenge’, International Labour Organization, accessed 6/6/2013, from—ed_dialogue/—sector/documents/publication/wcms_196105.pdf

Tag Cloud

Ciel-Go-Round-Media by Chea Wei Ling

Issues in Media and Communication. Turn left,four times.


Brace Yourselves, Issues are coming

Emerge the Issues!

I don't know what to say.

Emerging Issues BCM310

Every Write Up Counts

A fine site

Searching for News Issues

Blogging and Emerging issues


BCM 310 - Emerging Issues in Media & Communications

Jeswena Chahil

This blog is specially for my Emerging Issues in Media & Communication class.

- No Title - by Xin.Yee

This blog is for academic purposes only

@ Su Wern

- A blog for BCM310 -

BCM301 SugarDaddy Airway

A Journey Toward Emerging Issues In Media & Communication


A topnotch site


For DIGC 202 purpose.

Renesha90 - BCMS

Educational Purposes!!!!


Just another site


Just another site


Global Network (DIGC202)


Smile! You’re at the best site ever

Global Labyrinth

This blog is strictly for my Global Network's class.


A topnotch site


You will find out what you want in your life.

christy lim

Somedays I live to eat, other days I eat to live.