Bye Bye to BCM 310

At the first week of this semester, Miss Rohayu told us that one of our assignments is to do a blog post every week. The first thing that came to my mind was ‘AGAIN’?! It is because in my last semester we also need to do blog post as one of our assignment. Well, I thought I need to blog at the same topic with my last semester but actually it’s not. Although there are some similar topics but majority of the topics is quite new to me such as pinkwashing, University digital age, e-waste and a lot more. All these new topics motivate me to do research and blog about it.

The topics that are still in my mind were e-waste, which is the last topic that I blogged. It is a sad news to see people just throw away all the electric and electronic substance to countries that are still developing. This is the part where I couldn’t accept because previous I have never think of anything about e-waste. However, this assignment has gained my knowledge on what is happening all around the world. The second topic that I still remember was the pinkwashing. At first, I really thought pinkwashing is something about washing machine that is pink in color. I know it sound stupid but after I’ve blogged about only I realize that it really happened in everywhere. Now, think back to those pinkwashing campaigns that you know, have you ever realize that the purpose of the organization are actually trying to earn profit rather than doing to right thing? I didn’t know that they can be so cruel because they only focus on money than helping others.

The third topic that I’m still remembered was White Bread media. After I’ve learned about this topic, I didn’t know that it actually happened in all around the countries. Sometimes, the portrayal of the media will lead a person to be racist, discrimination or stereotype. It is because some people might think that the content from the media is correct. But not all are correct. Some might mislead the audience to behave in negative way. Well, I do stereotype on people but I will try my best not to stereotype on people anymore because this is really a bad attitude!

At the end of this post, I would like to thanks Miss Rohayu because she was the funniest and friendly lecturer. I thought this subject will be a boring subject but Miss Rohayu have make it become a fun subject. I also would like to thanks to my classmate who guide me on my assignment. Lastly, I would like to wish all my classmate good luck in their final exam. As for my friends who are in the last semester, good luck in finding your job and your future! Keep in touch and BYE BYE~!

E-waste: The Hidden Cost

I’m sure everyone knows what is the meaning of ‘waste’ but what about E-waste? E represent electrical or electronic. ‘E-waste comprises of old electronic and electrical appliances ranging from personal computers to various household appliances such as TV’s, refrigerators, cell phones, switches, wire, batteries and fluorescent lamps’(e-Waste management n.d.). Have you ever think of what happen to your old phones or computers after you throw it away? It usually being dumped in emerging economies countries such as Latin America, Africa, Eastern Europe, Asia and China.

According to E-waste Fact Sheet (2009), there are 37 million computers in Australia that were already in landfill and ready to be burned. When all the electronics and electrics are being burned, it will produce a lot of toxic and poison gas that will pollute the environment and will lead to humans’ health problems. For example, batteries contain substances such as mercury, cadmium and lithium. Mercury will cause a person in inhalation or skin absorption damage brain and nervous system. Cadmium will harm the kidney and bones while lithium will causes nose and throat irritation. Can you imagine how suffering that the people need working under this environment? From the video that Miss Rohayu showed us in the class regarding the e-waste in Africa, most of the people are suffering from headache due to the smoke that come out from the e-waste.

We need to do something to save the human’s life as well as our earth! Although we couldn’t stop e-waste, but we can encourage people to avoid buying something that will lead to e-waste. You should ask the manufacturer about reuse and recycling options when you decided to buy a new product. You should also avoid disposable products and only buy products that are durable, repairable and have good warranty. With that, you can use the product for longer time without keep buying a new one. It can help to decrease the number of e-waste as well. Besides that, you also can recycle the product instead of throw it away. Take batteries as an example. In a lot of supermarkets there are boxes for recycle old batteries. You can collect all your old batteries and put it in the box for recycle. For me, I think this is a very good idea for recycle batteries because it not only will reduce e-waste, it might help to train a person to have the habit of recycle.

Other than that, we also should teach the young generation about e-waste and the harm to our health. We can actually set few boxes in school to let the students to throw any electric or electronics product in the box. In that way, it can help them to learn about recycle and start practicing when they are young. In my opinion, the government from each country should think of the solution of e-waste dumped by their citizen. It is ridiculous to dump the e-waste in countries that are still developing. There are still human in those countries. Since those first world countries have a lot of intelligent people, why don’t they come out with some good solution on how to handle the e-waste?

Reference

E-waste fact sheet 2009, Clean Up Australia, accessed 6/6/2013, from http://www.cleanup.org.au/PDF/au/clean-up-australia—e-waste-factsheet-final.pdf

Maxwell, R & Miller, T 2012, ‘Introduction’ in Greening the Media Oxford University Press pp 1-20

e-Waste management n.d., Saahas, accessed 6/6/2013, from http://saahas.org/downloads/ewaste_program.pdf

Lundgren, K 2012, ‘The global impact of e-waste: addressing the challenge’, International Labour Organization, accessed 6/6/2013, from http://www.ilo.org/wcmsp5/groups/public/—ed_dialogue/—sector/documents/publication/wcms_196105.pdf

Moderating The Conversation

Have you ever seen any negative comments on social networking sites? Well, I guess there’s a lot out there. I’ve seen one in blogs where the anonymous commented on a famous bloggers and keep criticizing her. When I saw that post, I was so angry because why people want to look at something that they don’t like and commenting on it? It is her own blog and she can blog anything she want. Plus, blogging is one of her job for sure she needs to keep updating on her blogs. In my opinion, the bloggers should have limited some people to post only few posts in a blog so that they will not keep spamming in the blogs. Besides, they should also automatically delete off the comments once there vulgar words in the comments.

If we compare with 10 years ago, technology development not that success as compare today. People couldn’t express their idea or feelings to share with others. However in today’s world, everyone can get to voice out their feelings on Internet especially in social networking sites. According to Martin (2012), ‘as unregulated speech increased, the personal safety of staff and users became a concern’. I do agree with the statement above because once people keep commenting negatively on certain issue, it is hard to control them. It is because they think that they have the rights to say what’s on their mind. All the negative comments somehow might lead to political issues. Besides, conflicts or argument will happen if continue posting negative comments.

Although by reading all the negative comments will hurt a person’s feelings, but if think critically, it will somehow make a person improve. For instance, especially celebrity that just debut will usually receive a lot of negative comments on their performance. But, from the negative comments, it will motivate them to put more efforts on their performance until they success in their career. Same goes to everyone. If you received any negative comments from an anonymous, don’t be sad. Think in positive way will make you feel better and it will motivate you to try again until it success.

Other than that, in class, we have learned how to balance ‘rights’ and ‘responsibilities’ on Internet. In my opinion, when we are given the rights to post anything on social networking sites, we must be responsible on what we’ve posted. For instance, when we are given a chance to blog about anything that we want, we must make sure that no sensitive issues are being discussed in the blog to avoid from conflicts or fights. Same goes to commenting. When you are given chance to post comment, but please make sure there are no sensitive words or criticizes being used in the comments. It is because it might lead to something bad happen that you will never ever imagine when you are commenting.

Reference

Martin, F 2012, ‘Vox Populi, Vox Dei: ABC Online and the risks of dialogic interaction’, in Histories of Public Service Broadcasters on the Web, editors, N. Brugger and M. Burns. New York: Peter Lang. pp. 177 – 192

Couldry, N 2009, ‘Rethinking the politics of voice’, Continuum: Journal of Media & Cultural Studies, Vol.23, No.4, pp. 579 – 582

‘White Bread’ World

What do we mean by white bread media? White bread media means the portrayal of biases, racist and discrimination in the media. Well, there are quite a numbers of movies that portrayed the stereotyping of black skin people are usually a gangsters or robbers. Due to this reason, there are many people especially women will start to stereotype black skin people are thieves or gangsters. For instance, my mum will be very alert when she saw a black skin guy pass by beside her. It is not because of she is being racist but it is due to the portrayal of media which will affect her to behave in that way.

According to Dreher, ‘the depth and consistency of criticism of media performance in regard to multicultural Australia are important indicators of the significance of the media for our understandings and experiences of diversity and difference’. Media today always show the criticism to the public. It will affect the public to change their perception through media. One of the issue that happened in Melbourne where ‘ a group of Aboriginal actors have been repeatedly refused fare by taxi drivers in Southbank and racially abused on a St Kilda tram while making their way back to work’ (Cooker & Griffin 2013). There are even people yelled at them about they don’t exist in this country. In my opinion, it is very hurt when we heard someone yelled at us like that. Try to put yourself in their shoes and you can understand how they feel. Racism not only occurs in Australia, I think every country there are people who are being racist.

However, we couldn’t blame the media that lead us to be racist. It is because people used to get information from media. Indirectly, the media will somehow change people’s perception towards certain issues. Therefore, people are the one who need to control themselves in order to prevent from being brainwash by the media. Sometimes, we need to separate the information that we get from media with morality that we learned in school. It is because if we expose too much on the information from media, we will start to forget the morality and that is where we will become racist and hurting each other.

Well, no matter that person is in black skin, fair skin or yellow skin, they are still human being. They have feelings like what we do. Therefore, try not to get brainwashed by the media and think from the different perspective before you make a judgment.

Reference

Dreher, T (forthcoming 2014), White bread media, The Media and Communications in Australia eds. S Cunningham and S Turnbull, Allen and Unwin

Cooke D & Griffin M 2013, ‘Taxi drivers bar Aboriginal actors’, The Age Entertainment, accessed 16/5/2013, from http://www.theage.com.au/entertainment/theatre/taxi-drivers-bar-aboriginal-actors-20130502-2iu42.html

Jakubowicz A & Seneviratne K 1996, ‘Ethnic conflict and the Australian media’, Australian Centre for Indepent Journalism, accessed 16/5/2013, from http://www.multiculturalaustralia.edu.au/doc/jakubowicz_3.pdf

 

Digital World for People with Disability

Disabilities is an umbrella term, covering impairments, activity limitations, and participation restrictions. An impairment is a problem in body function or structure; an activity limitation is a difficulty encountered by an individual in executing a task or action; while a participation restriction is a problem experienced by an individual in involvement in life situations.

(Disability 2013)

There are many types of disabilities such as visually impaired, hearing impaired, physically disabled, learning disabilities, speech impairment, mental disabilities and multiple disabilities.

So, do you have any friends with disability? Well, I have one friend with speech impairment and hearing impaired since she was born. She actually has a voice but she couldn’t hear anything and that’s why she does not know how to speak. The only way for us to communicate is by using a pen and paper. However, using pen and paper to communicate is a bit slow. Therefore, now we can use smart phone to chat with each other which is faster than writing. By using smart phone, we can use some application such as whatsapps and line to chat.

Other than that, ‘smart house’ is also suitable for people with disability.  Smart house not only made for people who want to be convenient as well as people with disability.

From the video above, people with disability can just control everything in their house by tapping on the device. They can also purchase stuff by scanning finger print to pay the bill. People with disability can just stay at home and do what they want in the smart house which will prevent some troublesome if they are outside.

Besides, for people with disability who are still in primary or secondary school, they need to bring a lot of textbook with them. It will make them feel uncomfortable with all the heavy textbooks. So, Alberta Government has come out a digital repository for people with disability. ‘A digital repository is a secure online database that houses digital versions of most authorized grades 4 to 12 student basic textbooks for language arts, mathematics, social studies and science’ (Digital repository of textbooks for students with disabilities 2012). Students can use these files to replace books because they do not need to bring textbooks everywhere. As long as they have a computer, they can study in anywhere and anytime. In my opinion, I’m encouraging for schools that have disability class should use this software because it is very convenient for them to learn and study. Although this software only available in Canada, but I really hope that it will expand to other countries as well.

Reference

Digital repository of textbooks for students with disabilities 2012, accessed 9/5/2013, from http://www.lrc.education.gov.ab.ca/pdf/Digr-Info-Flyer.pdf

Disabilities 2013, accessed 9/5/2013, from http://www.who.int/topics/disabilities/en/

Goggin G & Newell c 2007, ‘The business of digital disability’, The Information Society: An International Journal, vol.23, no.3, pp 159-168, accessed 9/5/2013, from https://vista.uow.edu.au/webct/urw/tp0.lc20663/cobaltMainFrame.dowebct

Internet Walled Garden

What is walled garden? “On the Internet, a walled garden is an environment that controls the user’s access to Web content and services” (Rouse 2005). The best example will be Facebook. From the time you created an account in Facebook, you are actually being watched by Facebook. Posts that you shared; status that you updated; personal messages that you sent are all being watched. The worst thing is when you are gossiping someone that you hate with your friends, and you thought only both of you know about that. Like what I’ve mentioned, you are being watched every steps when you are on Facebook. Besides, all the information will be stored on Facebook as well. Although you deleted some information on Facebook, it will not delete completely because it’s still being saved in Facebook.

According to Matt (2010), “Facebook wants to keep users inside its own garden”. People now can use Facebook to sign in to other websites such as 9gag, CNN and so on. It will link to Facebook and share it to your friends once you click into any articles or pictures. In my opinion, it is like invasion of privacy where the user might not know the link that clicked on will share it on Facebook. At the same time, your friends will know what kind of articles that you just read and it will also being stored in Facebook. Besides, when anyone who is interested in you, they can just search your name on Facebook and all your details will be published.

Other than Facebook, you are also being watched when using Youtube. When you are looking for songs in Youtube, you just need to type the song’s name in the search engine and you can get the songs that you want. When the next time you open Youtube homepage, you can actually see what video that you have watched previously. It also have some recommendation of songs provided in Youtube homepage. What does all these means? It means that Youtube also will store what you have viewed previously. Actually it is not a bad thing because it somehow will make us feel convenient in the future by just clicking on the video recommendation without typing the song’s name.

According to Hillesley (2012), the Egyptian government shut down the access to the Internet because the Egytian activist tweeted “we use Facebook to schedule the protests, Twitter to coordinate and Youtube to tell the world”. Although social networking sites is consider as entertainment for us but if we have posted sensitive issues, we will be in trouble. Therefore, we need to think twice when post something in social networking sites because there are many ‘people’ are watching at what we are doing. To avoid these thing happen, I think the only way is not to post anything on websites.

Reference

Hillesley R 2012, “Internet censorship: let it rot in walled gardens”, Tech Republic, accessed 2/5/2013, from http://www.techrepublic.com/blog/european-technology/internet-censorship-let-it-rot-in-walled-gardens/1333

Matt H 2010, “Return of the Internet’s ‘walled gardens’”, National Post, accessed 2/5/2013, from http://search.proquest.com.ezproxy.uow.edu.au/docview/821897437/fulltext?accountid=15112

Rouse M 2005, “Walled garden“, accessed 2/5/2013, from http://searchsecurity.techtarget.com/definition/walled-garden

Zittrain JL 2008, “The future of the Internet and How to Stop It”, accessed 2/5/2013, from http://futureoftheinternet.org/static/ZittrainTheFutureoftheInternet.pdf

Books no longer needed anymore?

Everyday when you going to college, you might see only few people are holding a lot of textbooks while others just walking to class with only their bags. It is because now everything is online. We do not need to bring dictionary to college anymore because we can go online to search with our smart phone. The rapid evolution of digital and networking technology helped us a lot on getting information.  ‘It is not surprising that colleges and universities should be greatly affected by the rapid advances in information technology – computers, telecommunications, networks’ (Duderstadt 1997). I agree with this statement because now we can get the information from journals or e-readings online.

‘Anyone of modest intelligence and ambition and make his or her thoughts available via the Internet to a global audience instantaneously and at virtually no cost’ (Miller 2010). Due to this reason, many people will prefer to search information online rather than buying books. Therefore, the price of some books increased due to the little number of books sold. However, some of the information on Internet is required to pay if you want to read or use their resources. For instance, some journals found online are only allowed you to read some part of it. You need to pay the amount of money only you can view the whole journals.

Unlike in my college, we are not to pay any cents to view the journal. We just need to log in to our account and we can get any journals that we want. Some students might think that every journal is free for everyone. However, it is actually paid by our college. This brings up a case on boycotting Elsevier. Elsevier is a founding publisher of global programs that provide free or low-cost access to science and health information in the developing world (Elsevier n.d.). However, according to Neylon 2012, the reasons that Elsevier being boycotted because of the prices of their journals are too high. In my opinion, since they stated they provide free or low-cost journals, but why the price are still so expensive? I guess in order to avoid all these kinds of issue happen, Elsevier should decrease the price of their journals so that people will think their price is reasonable. At the same time, Elsevier still get to earn what they want.

Reference

Neylon T 2012, Life after Elsevier: making open access to scientific knowledge a reality, The Guardian, accessed 25/4/2013, from

http://www.guardian.co.uk/science/blog/2012/apr/24/life-elsevier-open-access-scientific-knowledge?INTCMP=SRCH

Duderstadt JJ 1997, ‘The challenges and opportunities of the digital age for higher education’, Seminars on Academic Computing, accessed 25/4/2013, from http://milproj.ummu.umich.edu/publications/snowmass/download/snowmass.pdf

‘At a glance’, Elsevier, accessed 25/4/2013, from http://www.elsevier.com/about/at-a-glance

Miller RE 2010, ‘The coming apocalypse’, Duke University Press, accessed 25/4/2013, from  https://vista.uow.edu.au/webct/urw/tp0.lc20663/cobaltMainFrame.dowebct

How Citizen Journalism Influence Traditional Journalism?

What you know about citizen journalism?  Citizen journalism is a range of web-based practices whereby ‘ordinary’ users engage in journalistic practices (Goode 2009). Where you usually get news from? I guess some of us will get news from social networking site and some will get news from newspaper. People nowadays usually in touch with advanced technology more than traditional technology. Therefore, people will choose to use advanced technology to get information. For example, people will choose to use iPad or iPhone to access to Internet and get the latest news anytime.

Nowadays we can get a lot of updated news in social networking site such as Facebook. People can just record the incident and post on Facebook anytime. Some people will prefer to read news from social networking site because it is more informal. It will brings the reader understand better and influence their emotion easily. Some believe that citizen journalists present a fresh and more exciting angle on a story, making the news more engaging and ‘less stuffy’ (Joannalogue 2011). Due to limited space for newspaper and online news, the professional news couldn’t cover everything so they only report on the main points. As for citizen journalist, they can cover everything without worry about the space. Comments and blog posts can broaden the news they cover and make the story more interactive. Sometimes I will prefer to read news from Facebook because it is more interesting than the newspaper. However, we wouldn’t know whether news reported by citizen journalism is based on their personal opinion or the truth.

Other than that, News from citizen journalism is much faster than news from traditional journalism. Osama Bin Laden’s death was posted on Twitter but not confirmed by CNN until 20 minutes later (McDonald 2012). People want to be updated so they will prefer to get news as faster as possible. For example, in Bersih 3.0, people keep updating the news in Twitter and Facebook so that others can get the news immediately although they are not in the rally. As for newspaper, the news will only publish on the next day which will make some readers rather get news from social networking site than newspaper.

‘News is a flow of information that depends on facts; opinion is a flow of information that depends on argument’

I feel that the quote above is meaningful because news usually cannot change once it publish to the public but opinion can be change or arguable because it is not set by anyone.

Reference

Quandt, T 2011, ‘Understanding a New Phenomenon: the Significance of Participatory Journalism’, Participatory Journalism in Online Newspapers: Guarding Open Gates at Online Newspaper, pp. 155-176

Joannalogue 2011, ‘The pros and cons of citizen journalism’, WordPress, accessed 18/4/2013, from http://emersonecom.wordpress.com/2011/11/06/the-pros-and-cons-of-citizen-journalism/

Goode, L 2009, ‘Social news, citizen journalism and democracy’, accessed 18/4/2013, from http://nms.sagepub.com.ezproxy.uow.edu.au/content/11/8/1287.full.pdf+html

McDonald, J 2012, ‘The was on was: citizen journalism vs. professional reporting’, accessed 18/4/2013, from http://www.upstart.net.au/2012/05/01/the-war-on-war-citizen-vs-professional-journalism/

Breast Cancer Awareness Campaign = Pinkwashing?

When we talk about pink color, what is on your mind? I guess one of it will be pinkwashing?  Pinkwashing is a term that used to describe companies that position themselves as leaders in the fight against breast cancer while engaging in practices that may be contributing to rising rates of the disease (The campaign for safe cosmetics 2011). Today, the numbers of breast cancer patients are increasing compared with 10 years ago. According to Lubitow and Davis (2011), ‘a woman in the United States has a one in eight chance of being diagnosed with the disease and nearly 40,000 women die each year’. In order to create awareness of breast cancer, a lot of campaigns were held in many countries to make everyone aware of breast cancer.

 

A lot of companies use this chance to come out with their marketing strategy by using the pink color to sell their products during the Breast Cancer Awareness month, October. Any company can put a pink ribbon on its product. Companies that are contributes on the pinkwashing usually will give a portion of an item’s cost to a breast cancer organization to research on breast cancer. Do you know how much money from your purchases will go to support the breast cancer program? For instance, Dansko Shoe Company sold pink ribbon clogs. Their customers thought that a portion of their purchases will go to the breast cancer program. However, none of the portion of the money will go to the program. It is because they already set the amount of $25,000 will be donated to the Susan G. Komen for the Cure (Think before you pink). In this case, this company is actually being dishonest to their customers. At the same time, they are not concern about the breast cancer awareness campaign as well. They just want to show their customers that they are supportive with the breast cancer campaign but actually they are not.

Other than that, the products that were sold are majority contain chemicals that have linked to breast cancer (Melgren 2011). Like the video posted above, although those companies are raising fund and donate for the breast cancer campaign but the content of their product is the one that link to breast cancer. Those companies care for their products and profits rather than women’s health. So, the result will be the same. The numbers of breast cancer patients will still increasing each year.

One question that we can consider, do we really need the product or just buying it to support the breast cancer research? Thus, think it twice before you buy the product so your money will not be waste and spend in a wrong way.

Reference

Lubitow, A & Davis, M 2011, ‘Pastel Injustice: the corporate use of pinkwashing for profit’, vol. 4, no. 2, pp. 139-144.

‘Before you buy pink’ Think before you Pink, accessed 11/4/2013, from http://thinkbeforeyoupink.org/?page_id=13

Melgren S 2011, ‘Natural health’, Mother Earth Living, accessed 11/4/2013, from http://www.motherearthliving.com/natural-health/pinkwashing-think-pink-breast-cancer-awareness-month.aspx

‘Pink – Ribbon Cosmetics’ 2011, The Campaign for Safe Cosmetics, accessed 11/4/2013, from http://safecosmetics.org/article.php?id=749

Self-regulation

In old days, people used to get information or news in traditional ways such as television, radio, newspaper and books. They can only get the information from what had been published in the media. In today’s world, the advanced technology has brought a lot of convenient by getting news or information in a short time. For instance, The Star online are now available on Internet which allow us to go online and get the news whenever we want. The news are all updated from time to time.

However, according to Kim (2001), he stated that the Internet is now providing more problems for the government.  People now get to express their thought by using social networking or forum. For instance, Facebook are one of the social networking for people to post their thought and share with friends. This is where all the rumors and conflicts happened because people keep posting sensitive issues such as politic issues without any evidence. Thus, self-regulations should apply to everyone.  Self-regulations means that the industry of profession rather than government is doing the regulation (Alsagoff,Abdullah & Hassan, 2011). Self-regulation doesn’t just apply to media. Because of the Internet, anyone can publish anything online. Comparing with last time, self-regulation is only applied for media or industry people. Many people would think that freedom of speech is very important for a country. However, at the same time, they need to be self-regulate as well in order to prevent from war or conflicts happen in our country.

Other than that, according to Alsagoff, Abdullah & Hassan (2011), they stated that the government has controlled all key mainstream media. From the above statement, we can obviously see that the government is actually controlling the content that we see and hear. There are a lot of advertisements that are banned or being censored. It is because majority of the media is under the protection of government.

In my opinion, Malaysia’s media are being controlled by the government which makes a lot of foreign media content couldn’t advertise their product or send the messages to our country. Although with the advance technology which we can watch from online, but I think the government shouldn’t be too strict on banning all the foreign media content because we need to know what is happening outside our country as well. We are not only being a Malaysian, we also need to be a knowledgeable person as well.

Reference

Alsagoff, Syed Agil; Abdullah, Zulhamri; Hassan, Md Salleh, 2011. ‘The growth and Development of the Malaysian media Lanscape in Shaping Media Regulation’. Global Media Journal-Malaysia Edition, Vol 1, Issues 1, pp 32-55.

Kim, WL 2001, ‘Media and democracy in Malaysia’, The Public, vol.8, no.2, pp67-88, accessed 3/4/2013, from http://javnost-thepublic.org/article/pdf/2001/2/4/

Lim, MK 2007, ‘The State of Media Control in Malaysia’, International Communication Association, accessed 3/4/2013, from  http://www.google.com.my/url?sa=t&rct=j&q=the%20state%20of%20media%20control%20in%20malaysia&source=web&cd=2&cad=rja&ved=0CDQQFjAB&url=http%3A%2F%2Fenglish.cpiasia.net%2Findex.php%3Foption%3Dcom_docman%26task%3Ddoc_download%26gid%3D320%26Itemid%3D181&ei=Un1dUZryNcXDrAeXroGgBg&usg=AFQjCNGfOwbXCTve5UXVjKDGCx1M-3W5sQ